ON - The circular running shoe


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A high-performance running shoe made from two fully recyclable biopolymers and only available by subscription. This business model from ON combines several sustainability aspects to close the material cycle as best as possible.
A special feature of the shoes is that they can only be rented by subscription, which increases the probability that the shoe will be returned and effectively recycled. At the end of the shoe’s lifecycle, at least 6 months, they can be returned and used 100% to manufacture new products and you get new pair of Cloudneo shoes.

We distinguish in three impact levels of circularity. As an innovative business model, ON is a good example of Impact Level 2.


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