16.02.2024 VIRTUAL LUNCH WEBINAR: Herausforderungenund Chancen in der Gebrauchs- und KonsumgüterbrancheHier anmelden

Axxum

Analysis of organizational structure, corporate, brand and communication strategy as well as website conception
Challenge
In order to form a customer-centric group from 11 individual companies, K'UP was asked to develop a comprehensive corporate strategy.
Strategy
Based on an as-is analysis of the company and its organizational structure, a deep market analysis and the development of future scenarios, the business model was adapted, target industries defined and the organizational structure revised. The formation of a modern corporate group is not only a question of corporate strategy, but also required an extensive brand strategy process as well as an internal communication strategy. In this way, a brand architecture was created that enables common values to be actively lived across diverse locations throughout Europe.
Your personal supply chain

LEARN MORE ABOUT THIS PROJECT.

Philipp
can tell you more about it
Learn more about ...