Alexander Melsheimer

Alexander Melsheimer is an internationally recognized go-to-market expert for consumer and durable goods, embodying a strong entrepreneurial mindset. Continuous curiosity, openness, the ability to shift perspectives, and the flexibility to adapt to individual market requirements define his entrepreneurial approach.

With leadership experience in both global corporations and mid-sized family-owned businesses, Alexander has worked in Canada, the United States, China, Japan, Poland, the United Kingdom, and Switzerland. Across numerous international markets, the organizations and brands he has led have achieved market leadership. Alongside his expertise in classical brand strategy, he places particular emphasis on respectful and human-centered collaboration with all team members throughout the development process.

In parallel with his work as an international strategist, Alexander has spent many years in aviation as a commercial pilot, flight instructor, and in various leadership roles. He consistently integrates the standardized processes and methodologies of aviation—such as those from Crew Resource Management—into his management practice and also shares them through lectures and keynote talks.

Vita

• Vice President International, Schott Zwiesel AG
• Director International, Fissler GmbH
• International Business Development Manager, Unternehmensgruppe Theo Müller
• Regional Manager EMEA, Fosters Brewing Group