Kaja Maurer

Where do I come from?

From Swabia to Berlin - there were a few stops along the way. Growing up in a village with 1,500 inhabitants 40 minutes away from Stuttgart, the city of Mannheim, where I moved for my studies, was a big change for me. But the saying: "In Mannheim, you cry twice - once when you come and once when you leave" also applied to me. Not only the environment with the university in the baroque castle, but also the mix of the rather analytical business studies and creative Spanish studies appealed to me. But where do you find a job with these two tendencies? I had to search a bit for the answer, various internships later I was drawn to the Berlin start-up world and started in marketing. I got to know this world with all its ups and downs.

Over time, I developed a passion for brand strategies and for working with clients at eye level, which I now live out at K'UP.

What drives me?

People are different - and that's a good thing! Working with different characters and discussing controversial topics is enriching and opens up new perspectives. The fascinating challenge is then to develop real problem-solving strategies together.

I also enjoy being with people in my private life. During the Corona pandemic, I suddenly had a lot of time to myself. I used this time to write a book - as a big fan of crime fiction, I had to stay true to my favorite genre!

What is my strategy?

Organization. Empathy. Discussion. Strategy.