Nico Däumling

Where do I come from?

Whilst my time in school in Stuttgart, I worked in an advertising agency and came into contact with communication and brands at an early age. After graduating from high school, I returned to my old love, despite a brief excursion into architecture. I became a client consultant in an advertising agency and then studied advertising and market communication at the Stuttgart Media University . At the same time, I worked at various agencies, including Draftfcb and redhotmagma. During my studies I founded my own agency with fellow students.

But since I always enjoyed the strategic part the most besides the structured work of a project manager, I ended up at K’UP in 2014 and became a brand strategist. Since 2021, I have an additional focus: at K'UP, I am the guardian of methods and processes, developing both further and passing on our knowledge to clients and colleagues.

What else is important: I run the Stuttgart branch of K'UP and also provide my colleagues with Maultaschen every now and then.

What drives me?

Two things drive me: Bringing about real change and constantly taking on new challenges. I want to get to the bottom of issues, think ahead in a structured way and implement long-term strategic goals together with our clients. New industries, new business models and new personalities, the variety is broad and I enjoy it.

In my private life, I love to snowboard in the backcountry of Austria, relax while cooking and eating with family and friends, and strumming away on my guitar.

What's my strategy?

Think things through and think ahead, start quickly and pragmatically, and most importantly: always stay optimistic!