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Prof. Dr. Regine Kalka

Fairs and Pricing

Prof. Dr. Regine Kalka is a professor from Cologne who's expertise lays in the field of marketing. After studying business administration and writing her doctoral thesis, she started out in an international management consultancy with a focus on pricing and marketing and then became a division manager of a German trade fair company. Despite all her professional success, she wants to be able to combine her work with her family, teaching and research. Students should not only gain knowledge from her, but also practical skills. Her work as a professor, consultant and author focuses on digitality and sustainability in marketing and communication, brand management and price communication.

She values the bridges between research and practice, the exchange of the latest findings and collaboration on joint projects.

Regine's strategy is characterized by objectivity and solution orientation. She relies on sound data, acts according to the motto "keep it short and simple" and cultivates a relaxed team spirit, always with the aim of having fun at work.


  • Networking partner, K'UP
  • Professor of Marketing and Communication, Düsseldorf University of Applied Sciences
  • Independent consultant, Cologne
  • Head of Strategy and Head of Trade Fairs in the Home, Garden and Leisure sector, koelnmesse GmbH
  • Senior Consultant at Simon, Kucher & Partners, Bonn

When are you coming over?

Strategy Studios in Berlin and Stuttgart.

Arrive, exchange, have fun.
It’s on us!

Arrange an appointment

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