Sophia Fehr

Where do I come from?

My roots are in the west of Austria, surrounded by mountains and breathtaking nature. Growing up in an artistic and open-minded family, I was always given the freedom to experience adventure and explore the world in all its facets. These experiences have not only given me a deep understanding of aesthetics, but also the ability to appreciate different perspectives and incorporate them into my professional development.

My professional career began after graduating with a degree in business, specializing in marketing. I gained valuable experience at a well-known full-service advertising agency in Vienna, working with clients such as Rewe, Vöslauer and traditional companies such as Schneiders Salzburg. This experience deepened my understanding of marketing and branding and formed the path for my professional journey. Meanwhile, I co-founded an online store for women with a friend where we curated smaller fashion and accessories brands from Europe and the US. Our goal was to support these up-and-coming brands and make their special products accessible to a wider audience. Although the store was successful and sold in 2019, we agreed that we were not yet ready to take the big step we felt was necessary. A planned move to Mexico City was halted by the Corona pandemic, and instead I found myself in Berlin and Hamburg. There I worked for an FMCG company where I built and produced products and brands for clients. I then started supporting start-ups in an advisory role, focusing on leading marketing teams, growth topics and internationalization strategies. The brand was always at the center of this, as I firmly believe in its importance and vitality. Eventually, I decided that the start-up world no longer reflected my long-term vision. I want to build companies that stand the test of time and create an authentic brand identity.

What drives me?

What fuels my passion goes beyond aesthetics. It is the belief that life itself is a complex and multi-layered adventure that needs to be understood and shaped. This view drives me to advise companies and people in a way that helps them discover new horizons and develop innovative solutions.

What is my strategy?

My strategy is the challenge itself! I listen carefully, but I am by no means squeamish when it comes to luring my clients out of their comfort zone and leading them to new perspectives. This approach not only serves to move companies forward, but also promotes my own continuous development. Together we focus on reflection, learning from our experiences and broadening our horizons.