BMW – My drive. My plant.

Automotive & Mobility

Arne

Challenge

K’UP was asked to develop the future images of the BMW, Mini and Rolls-Royce brands for the next ten years.

Strategy

To succeed, K’UP set up its own process, established an internal strategy team and moderated a group-wide process that brought together all stakeholders from R&D, design, product development, marketing and sales in a Brand Lab. As a result, a consistent process guided all brands via individual, global customer insights to concrete future potential. Whether "My drive. My plant.", "born to last" or "cultural enrichment", comprehensive product and experience potentials were ultimately defined for all three brands. At the same time, K’UP was also responsible for the BMW Motorrad brand and the parent brand of the BMW Group.

Three brands. Three visions of the future. Many corporate divisions.

Share on :

THANKS for your interest!

Are you curious and would like to know more? I would be happy to contact you to arrange an appointment to get to know each other.

GESENDET
Formulare speichern die Daten in Cookies, deshalb funktionieren sie nicht, ohne unseren zu akzeptieren
INDUSTRY
AllBlogPaperCase
AllBlogPaperCase

ARE YOU CURIOUS?

You have read the examples of circular business models in our blog? You want to act entrepreneurially sensible, reset your priorities and make a difference? You want to see the state of your business at a glance? Take 20 seconds and use the free RAMP test.

i can tell
you more

Strategy Studios in Berlin and Stuttgart.

Arrive, exchange, have fun.
It’s on us!

Arrange an appointment

DANKE für Dein Interesse!

GESENDET
Formulare speichern die Daten in Cookies, deshalb funktionieren sie nicht, ohne unseren zu akzeptieren
Learn more about ...