Erden Invest – Pulling off something completely new in the financial market

Banking & Finance


The base was the idea of a new company in the commodities and financial investment business. An unprecedented investment platform for strategic metals and rare earths such as gallium for solar technology, indium for TV sets or bismuth, which is used in medical technology. K’UP was asked to lead a holistic innovation process.


Together with the client, K’UP developed the product innovation and backed it up with a corporate and brand strategy, a naming and a stringent product nomenclature. In addition, a digital customer journey was developed and a corporate design was launched, which laid the foundation for a successful start in a new market.

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