KWS – Living a strong brand value worldwide

Consumer Goods & Lifestyle

Marc

Challenge

The globally growing KWS SAAT SE wanted to realign the brand with changes in the Executive Board.

Strategy

K’UP reformed the brand value based on an extensive competitive analysis and clear target customer profiles. The positioning "Make yourself grow." targets the company culture, which is characterized by entrepreneurial spirit. K’UP developed a global internal branding concept and introduced a fixed process triad in operational B2B marketing. The successfully optimized brand differentiation was followed by international naming and campaign strategies. Since then, KWS has increased net sales by 38 percent, net income by 66 percent and its share price by 80 percent. As a result, K’UP was entrusted with the development of customer journeys, marketing standards and training, detailed customer (B2B) and candidate (HR) segmentation, as well as strategy development on an international product group as well as joint venture level.

Make yourself grow

Share on :

THANKS for your interest!

Are you curious and would like to know more? I would be happy to contact you to arrange an appointment to get to know each other.

GESENDET
Formulare speichern die Daten in Cookies, deshalb funktionieren sie nicht, ohne unseren zu akzeptieren
INDUSTRY
AllBlogPaperCase
AllBlogPaperCase

ARE YOU CURIOUS?

You have read the examples of circular business models in our blog? You want to act entrepreneurially sensible, reset your priorities and make a difference? You want to see the state of your business at a glance? Take 20 seconds and use the free RAMP test.

i can tell
you more

Strategy Studios in Berlin and Stuttgart.

Arrive, exchange, have fun.
It’s on us!

Arrange an appointment

DANKE für Dein Interesse!

GESENDET
Formulare speichern die Daten in Cookies, deshalb funktionieren sie nicht, ohne unseren zu akzeptieren
Learn more about ...